Simple and effective,
our intervention
can be summed up in two words:

Strategic planning

We facilitate the entire process of planning and strategic reflection, from start to finish. Our approach is tailored to your needs and reality. Thus, together with you, we will choose and then adopt the approach that will best meet your needs. Our framework is pragmatic, creative and resourcing. All stakeholders will be involved at different stages of the process. Our goal: help you identify your North Star and the steps and resources to get there. We will facilitate meetings so that you can actively contribute and build lasting relationships within your organization. One thing is for sure, it will be anything but boring!

Once we have all the information we need to understand the situation, it’s time to make choices… because strategy is about making choices! What actions should we take in order to penetrate a new market, to become the leader in a given category? How do we attract and retain the best talent? How do we influence a vote in our favor? So many situations that require just as many different strategies.

Market positioning | Brand

A clear, differentiated positioning reflecting your brand’s DNA and aligning with the needs of your primary targets is essential to ensure your organization’s success. As Ries & Trout put it so well, “Positioning is not what you do to a product. Positioning is what you do to the prospect’s mind.” Thus, strong positioning is a key asset to favorably influence consumer perceptions towards your brand and product.

Insights generation

In the ocean of data that now constitutes the daily life of organizations, we identify what is relevant to you, at the right time. Structuring unstructured data, recognizing trends, detecting weak or strong signals, and helping you stay two steps ahead is definitely our forte! The insights generated allow you to achieve your goals and understand the issues that truly matter.

Market analysis

We use multiple sources of primary and secondary data, including Statista, to get a thorough understanding of the market dynamics and to define its true potential.

Our in-depth analysis of market segments’ needs and the external forces impacting the company and its products allows us to assess your market potential and determine the best strategy for growth.

Problem framing

Problem framing is a design thinking method used to understand, define and prioritize complex business problems. We were trained at the Design Sprint Academy in Berlin, and have been using this methodology ever since to help you unpack and identify the root causes of the problems you encounter.

Voice of the customer | Voice of the market

We believe in listening and hearing what your customers think of you. Their voices provide rich insights, whether their opinions are favorable or not. We conduct interviews, as well as online surveys of various kinds. We use the best tools, including the Qualtrics platform, and proven research methodologies to leverage this valuable data.

Customer experience and journey

In order to increase customer loyalty, retention and engagement, it is essential to understand the customer journey, from the need recognition stage up until repurchase. What are the key drivers for interacting with the brand? What are the different touch points? How can we reduce our clients’ efforts? And if there is a problem, are we providing the right level of service? We will guide and assist you through the process of defining a positive and memorable experience.

Transformation and change management | Communications

Any change within an organization deserves to be well planned to avoid putting the success of strategic business initiatives at risk. We have been involved in many technology implementation projects and complex mandates. With you, we will develop the change management strategy best suited to your needs. We will also accompany you in the deployment of this strategy by orchestrating the various actions of influence, communications and training required to promote the adhesion of the various stakeholders.

Deployment of strategy | Brand

Once the positioning is well defined, we will help you develop your brand’s image and tone of voice. We will support you with the development of various marketing and communication tools. We work with several highly talented creative collaborators who all have a long and successful track record.

Governance

Just as organizational processes must be optimized to support the organization’s new strategic priorities, the governance model should also evolve. A well-adapted governance will solidify your operational efficiency, ensure the materialization of your new strategic plan, and amplify the collaboration between the various teams across your organization. We will guide you in designing the best governance model for your organization.

Team coaching

Since human resources are a precious asset, your teams are at the heart of our approach. Supporting a team means ensuring that the collective result exceeds the individual performance of its members. Alone, we may go faster; together, we can go further! That’s why our approach to team support is participative, inclusive, and focused on long-term results. We equip your employees to fully assume their role in implementing the proposed plan, create buy-in for the project, and strengthen internal synergy even further.