Pierre-Benoit Lemieux
Senior Director, Strategic Framing & Alignment and Brand & Experience
Pierre-Benoit Lemieux is Senior Director of Strategy & Framing, Brand & Experience at Kairos.
Leading mandates that span the full arc from problem framing to execution: business strategy, market research, AI strategy & roadmap, brand positioning, customer experience, and go-to-market. On weekends, he renovates his cottage with his own hands. Not because he doesn't want to delegate, but because he genuinely likes taking things apart to understand how they hold together. That instinct carries directly into his client work.
His engagement with AI goes back to 2019, well before it became a buzzword. He works on both sides of the equation: optimizing internal processes and guiding clients through high-impact use cases. He stays close to North American training and emerging trends, and when the work calls for it, he doesn't hesitate to roll up his sleeves alongside IT teams
Before joining Kairos, he studied architecture at UdeM, pivoted to communications and consulting, and built his expertise through several executive roles. A path that gives him a rare ability to translate complexity into clear, actionable direction.
His curiosity is genuinely insatiable. From niche music genres to the edges of AI practice, he's always exploring what exists just outside the mainstream, convinced that's usually where the most interesting ideas begin.